How do you teach people to sell a technology that changes every week?
Bringing sales leaders and AI practitioners together to turn emerging capabilities into credible client conversations.
Keep pace with client questions
Sales and account leaders needed to discuss a fast-changing technology credibly with clients.
5,000+ employees reached · $250M+ pipeline supported
- 1Make a shared learning path
- 2Learn with colleagues
- 3Take it into client conversations
The challenge
When ChatGPT arrived, client conversations changed almost overnight. Sales and account leaders at a technology consulting firm needed to discuss generative AI and its implications without pretending to be AI engineers.
They needed a way to keep learning while putting that knowledge to work.
My approach
I partnered with our Data & AI teams to create a weekly GenAI learning series that translated a rapidly changing technical landscape into something client-facing colleagues could use.
Account leaders learned alongside AI practitioners, connecting new capabilities with the questions clients were asking.
That grew into a broader learning ecosystem, including a dedicated pathway pairing sales and account leaders with AI subject-matter experts.
What changed
The weekly series reached more than 5,000 employees in a year. The broader enablement effort contributed to a sales pipeline exceeding $250 million.
More than 50 participants joined the initial SME sales pathway.
The aim was to help sellers become credible translators of technological change, with technical experts alongside them.